RecordNumber :
28411
Author :
Cato, Mac
Title :
Go logo! a handbook to the art of global branding
Publication :
Rockport
Publication Year :
c2010
Collation :
208 p. ill. (chiefly col.) 27 cm
Subject :
Branding (Marketing) , Consumer behavior. , Identity (Psychology) , Emotions , Communication in marketing. , Creative ability in business.
LC Class :
HF
LC Number :
5415.1255
LC CutterNumber :
.C38
LC Date :
2010
Language :
English
Link To Document :
http://library.art.ac.ir/dL/search/default.aspx?Term=28411&Field=0&DTC=395
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