Kotler, Philip

Title

Marketing management analysis, planning, implementation, and control

Name: Marketing management analysis, planning, implementation, and control
Author: Kotler, Philip

Edition

7th ed

Publication

Prentice-Hall Englewood Cliffs, N.J.

Publication Year

c1991

Collation

xxvi, 756 p. ill

Subject

LC Class

LC Number

5415.13

LC CutterNumber

K64

LC Date

1991

Language

English

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