RecordNumber
28411
Author
Cato, Mac
Title
Go logo! a handbook to the art of global branding
Publication
Rockport
Publication Year
c2010
Collation
208 p. ill. (chiefly col.) 27 cm
Subject
Branding (Marketing) , Consumer behavior. , Identity (Psychology) , Emotions , Communication in marketing. , Creative ability in business.
LC Class
HF
LC Number
5415.1255
LC CutterNumber
.C38
LC Date
2010
Language
English