RecordNumber
16287
Title
What works in fashion advertising: interpreting the strategic thinking behind the advertising and communications of fashion producers and retailers
Edition
Jeffrey Buchman and Irv Nogid
Publication
Retail Reporting Corp
Publication Year
1996
Collation
158 P.: col. ill
Subject
Advertising - Fashion,Fashion merchandising
LC Class
HF
LC Number
6161
LC CutterNumber
.C5 W43
LC Date
1996